First Things First

influence cialdini book

I have called this post First Things First for a reason, because if you cannot apply the stuff I am about to explain here to your business then it will be tough for you.

You MUST begin building TRUST and AUTHENTICITY with your potential buyers from the ‘get go’.

You may have come across the phrase ‘people buy from people’, or something similar.

This means that in direct marketing, which is what internet marketing is, you will in most instances have to persuade someone to buy from you.

This is the key challenge for you, particularly in the online world, which has gained a reputation for being the home of scammers who will steal your hard earned dollars if you give them a chance.

So, you must gain the trust of people by building an excellent relationship with them.

If you are serious about building an online business, you MUST take care of this matter first, and continue it … well, forever. It’s a never ending journey, as each new person comes across you on the web.

All this takes time, but is worthwhile, and you will thank yourself in the future, that you took this approach.

When you have built your list of subscribers to your offers, then you will have built a list of raving fans, as opposed to a group of people who are at best ‘luke warm’ about your offerings and what you have to say.

On this matter, we are standing on the shoulders of giants, so to speak. It is backed by research and testing by marketers before us.

A contemporary expert in this field is Dr. Robert Cialdini, whose book ‘Influence‘ is regarded as a modern day classic about making sales by building trust and authenticity.

Finally, I strongly advise you to read this book if you want people to buy from you.





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