Making Money on Tumblr – Keep it Simple.
Tumblr is still relatively new to the social media scene, so if you aren’t familiar with it, you are not alone. That said, now is the time you should add it to your social networking tools because making money on Tumblr can be achieved rather easily. Just remember to keep it simple.
Tumblr is a free micro blogging service that is also a social network that comes with an audience of over 6.5 million users build into it and it continues to grow. Many won’t even have heard about your company, they will never have read your blog or visited your website or followed you on Facebook. But Tumblr gives you the opportunity to hear about you and go that extra step and find out more about you.
With the more than 6.5 million users, there are more than 1.5 billion page views monthly on the 17 million blogs and every week that number grows by 400 million. There just doesn’t seem to be any slowing down either.
Tumblr is created for quick and easy posts to occur and the information you are sharing about your business on Tumblr should reflect that. A common mistake is to use Tumblr like Facebook. That’s not in your best interest. You see, customers are much more likely to read small bits of information quickly than a long messages. Multi media is supported and encouraged as it’s a great way to capture the interest of your viewers – audio, video and photos files.
Make sure to install Google Analytics to track your visitors and find out what they are actually looking at. By using this tool, you can ensure you keep adding relevant content that engages your viewers. It also allows you to get rid of content styles that are are not working.
Your visitors and followers should see your Tumblr blog as a useful resource. Business blogging should focus on offering useful information to visitors rather than trying to persuade them to try/buy a product/service. If you do a good job of educating the consumer, they will want to learn more about your product and eventually make a decision to try your product/service because you have demonstrated to them the value of it.
For example, let’s say you have a carpet cleaning business. You could blog about how often to shampoo carpets or maybe you run a courier business, you could blog about the most effective way to send a package or how to properly package glass, etc. Take some time to think about what type of information will benefit your customers and potential customers.
If you want to make money on Tumblr you are also going to have to nurture your page. The more effort a business blogger puts into the Tumblr page the more they are going to get out of it in terms of building customers and generating revenue.
The more you update your page the better. It should be no less than 3 times a week, but it is preferable if it is done at least once a day. Remember the more you post, the more engaged you will be with your visitors and the more engaged you are the more money you can generate.
Think of your Tumblr page as your site on steroids. It acts as a warehouse for information about your company. But unlike a blog or website which can be somewhat stagnant with its information, instead it’s constantly changing and being updated. Its purpose is to create chatter that goes on all day long every day, to allow for creative expression and to invite dialogue with the people in your audience.
Tumblr can be an extremely powerful arsenal in your social marketing toolbox and yet, far too often, it is overlooked or not used to generate the best value. When you create constant Tumblr chatter you will find that your Tumblr traffic begins to grow exponentially. You suddenly have the opportunity to place yourself as the expert in the field and to create a desire to hear what you have to say.
Just like users decide who to follow on Facebook or Twitter, users decide who to follow on Tumblr, so they are able to like an item, and re-blog (like a Facebook share) an item. Your Tumblr followers are also able to leave you a message or ask questions. The more interactive you make the Tumblr experience the more visitors and followers you will have the more your traffic will grow.
Tumblr is easy to use and enables you the opportunity to build your brand by quickly sending out messages to the community. If you are looking for a quick way to target your audience and grow your traffic, start posting today.
Till next time …
ONWARD & UPWARD!